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Hästens Opens Up Shop on the Upper East Side

A bed buying experience to remember

Last month, Hästens, the luxurious Swedish mattress company, opened up shop on Madison Avenue. With their new sleep boutique, they’ve revolutionized the shopping experience for customers to create their own custom bed.

When you arrive in the boutique, you are guided through four zones: first, a traditional Hästen’s bed, then the Heart section, Sleep Spa, and finally, the Personalization area. Within each zone you can put your senses to work trying out an array of materials, firmness and choosing colors and textures.

The unique experience wouldn’t be complete without taking a nap accompanied by your personal pillow, slippers, soft music, and lighting that the boutique provides for anyone willing to get cozy on the spot.

With their new and improved buying process, Hästens has established a connection between sleep and the senses. Perhaps with a great bed, “good morning” will be the plain honest truth! 

1100 Madison Avenue at 82nd St.
Monday- Saturday: 10 a.m. – 7 p.m.
Sunday: noon – 6 p.m.

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